The Masha Story
Our Company
Welcome to Masha USA
Nestled in the vibrant heart of Nob Hill, along the storied expanse of Route 66, Masha USA has been an esteemed sanctuary of artisanal craftsmanship since 1978. We warmly invite you to discover our collection of unique gold and silver jewelry, each piece a testament to the artistry and passion of its creator.
Here at Masha USA, our offerings extend beyond the conventional; they are veritable heirlooms that weave stories of tradition and skill, meticulously hand-forged in the American Southwest. Our commitment is to the sublime art of Native American and Southwestern design, ensuring every item reflects unparalleled quality and enduring style.
We are dedicated to curating an experience as memorable and personalized as the jewelry itself. From our exquisite gift packaging to our comprehensive international shipping options, every aspect of your journey with us is crafted to be seamless and sophisticated. With over 12,000 distinctive items in our collection, we invite you to explore and connect with pieces that truly resonate with your personal narrative.
Should you seek something truly special, our attentive team is on hand to guide you in finding the ideal expression of your unique style and elegance. Thank you for choosing to support a locally owned business and for entrusting us with your moments of celebration and self-expression.
I am honored to continue the legacy of our family and look forward to being a part of your story. If there is anything that I can do to make your experience more meaningful, please do not hesitate to reach out to me directly.
Thank You
Our Mission
Our Vision
Our Values
Our History
About Our Founders
Masha and Sabiha Quraishi are the visionary founders of Masha Inc., a cornerstone of artistry and tradition located in the heart of Nob Hill on historic Route 66 in Albuquerque, New Mexico.
Mashallah Quraishi, affectionately known as Masha, graduated from New Mexico State University and ventured into the southwestern jewelry scene in 1978. With a deep-seated passion for Tribal Indian Jewelry, Masha initially traded Native Indian handmade pieces crafted by the Navajo and Hopi tribes.
Alongside his brother, Masha traveled to Hopi, Santo Domingo, Zuni and Navajo reservations, sourcing unique crafts to sell at Albuquerque flea markets. His approachable demeanor and trading acumen quickly established his reputation, allowing him to amass an exquisite collection.
Masha’s journey evolved as he delved into jewelry manufacturing techniques, exploring new design possibilities. He eventually launched his own line of Southwestern jewelry, further cementing his status as a dedicated jeweler and designer. His innovative work includes the revival and standardization of many Mogollon Motifs, which continue to influence the industry.
In the winter of 1986, Masha’s path intertwined with Sabiha’s, leading to a partnership both personal and professional.
Sabiha, holding a Master’s degree in botany, initially channeled her creative passions into launching a specialty line of Southwestern watches, which she sold through magazines via her mail order business, Sabiha's Exclusives.
Her unique approach to design and her flair for business led her to eventually combine the two brands and become the President and owner of Masha USA.
Today, Sabiha's leadership has steered Masha USA to become one of the fewest women-owned businesses in the industry that collaborates directly with Native American artists and craftspeople.
Under her guidance, the company maintains a robust online presence, ensuring their unique and meticulously crafted pieces are accessible worldwide
Masha and Sabiha Quraishi's profound commitment to craftsmanship and innovation has left an indelible imprint on the jewelry world, marking them as cherished figures within the southwestern jewelry community. Their legacy of passion, partnership, and the enduring allure of finely crafted jewelry continues to thrive.
Physical Location
Located on Central Avenue in the Historic Nob Hill neighborhood of Albuquerque, our cherished jewelry store has been a beacon of artisan craftsmanship since its inception.
In January 2020, shortly before the global pandemic began, a devastating fire severely damaged our premises.
Despite this setback, we have been dedicatedly working to rebuild our physical storefront to once again welcome you.
While we face these challenges, we remain partially operational, ensuring that our online store is fully active and that daily shipments from our warehouse continue without delay, allowing our artisan-crafted jewelry to reach our customers promptly.
As a small, family-owned enterprise, the resilience required during these times has been immense. Yet, it is the unwavering support and heartfelt messages from our community that have truly bolstered our spirits and strengthened our resolve. Each order you place not only connects you to our enduring legacy of craftsmanship but also plays a crucial role in aiding our recovery and ongoing operations.
We are profoundly grateful for your continued support during these challenging times—your commitment to our recovery is invaluable, and we look forward to once again sharing our space and passion for jewelry making with you on Central Avenue.
